Friday, April 19, 2013

Why a Flash Banner will Generate higher CTR Than a Static Banner


Have you created a static banner that won't quite working? are you disappointed that your banner Ad isn't generating as many clicks as you thought it would? chances are your banner is within the 'banner blindness' zone or maybe it's unable to face out in the crowd. Banner blindness refers to the situation wherever people merely behave as if the banner doesn't exist. It's an illusion of ignorance that an individual develops in frequent web browsing. they tend to ignore banners and just think about what they came for UNLESS your banner is capable of attracting his attention- and keeping it there. perhaps it is time to prefer a flash banner that's guaranteed to attract and catch the reader's attention and interest.

A well planned and designed banner ad is capable of arresting the viewer's attention. Movement in a banner is less complicated to utilize for capturing attention than a stationary banner advertisement. this is the rationale that flash banner ads work higher at inviting clicks than the bland motionless banners. Flash technology is also effectively used to produce a banner that's ready to draw the reader's attention to its movement oriented design.

The reason that static banner ads don't work as much at attracting clicks is that they tend to blend into the background of the webpage and don't stand out as a different object. Websites that are children-oriented in their appeal particularly need animated banner ads to get a child to click to see what happens. Cartoon characters and animation work very well in educational and games websites for kids. the basic idea is consistent for all business domains though. As long as the flash banner ad isn't too cluttered with content, it'll invariably do its job of attracting a reader. And if {you will|you'll|you'll be able to} hire a top quality banner ad skilled who can utilize his experience and understanding of your business to create the animation fascinating and fun you have definitely got the viewer into the sales funnel.

Some valuable info on how you'll be able to build your Flash banner more effective:


  • Build it easy yet attractive. simple animation would be easier to understand by your viewer. 
  • Avoid exploitation decorative fonts. The more the font is clear the better. 
  • Use a strong decision to Action button or text at the end of the animation.


There is not hesitation saying that Flash technology delivered by Adobe has taken banner ads to the next level with its potential and attractiveness.

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